Why Product Data Should Shape Your Marketing Strategy

“Trust me; I’ve been there.

A guilt-like feeling sinking into your stomach as you walk over to the engineering team with a data request for the upcoming board meeting.

Even worse, many times I knew that a little more information would bring greater insight, but decided not to walk over at all for fear of overburdening their already loaded plates.

At the time, I didn’t know how important that data was for my position, partly because I wasn’t asked for anything more than delivering a steady stream of MQLs. But, almost a year ago today, that all changed.”

Read the full article on Marketing Insiders here.