“Engagement is the ultimate success metric for SaaS companies. And I don’t mean content downloads or email clicks, but product engagement. SaaS companies live and die by their subscription metrics…For marketers, it’s no longer about bringing in as many leads as possible, but instead delivering a smaller number of (PQL) product qualified leads. Why? PQLs leads convert at around 50%… They’re proof that your campaigns were successful because the leads not only signed up to try your product but became heavily engaged during their initial use.”
-Elle Morgan, Head of Partnerships, Woopra.com
Read the full article and my commentary here.